A pair of Nike shoes, sports shoes worth than the average several times higher

Famous scientists Yang Chen, Dr. said: "The 21st century will be the century of industrial design, an emphasis on industrial design of the country will be laggards."
"Industrial Design" was given why such a high status? Let us come to understand from a pair of shoes: nike shoes to be considered in the design of fluid mechanics, aerodynamics and ergonomics and other factors, has dozens of patents, not only comfortable wearing it will help the athletes to create success in sports This is the innovation in design. This is a pair of Nike shoes than the average price of the reasons for the high times.
In addition, the industrial design can bring huge profits for the enterprise. Industrial Designers Society of the United States survey of enterprises showed that the development of industrial design into one U.S. dollar, its sales revenue for 2500 U.S. dollars; Japan's Hitachi statistics show that each additional 100 billion yen in sales, the role of industrial design 51% The technological transformation of the role of only 12%. Jordan shoes in the technical design also have a large part of the total design.
For a long time, China has been in the "world factory" status, how the changes in China to created in China, will be a major challenge facing us. Yesterday, organized by the Hangzhou Municipal Bureau of Science and Technology, Hangzhou University of Electronic Science and Technology, Hangzhou star Technology Co., Ltd., jointly sponsored "Creative Design Hangzhou • International Innovation Camp" The opening ceremony keynote innovative design will be held in Hangzhou. In the end is what makes air jordan shoes's worth so high?
The expert forum was held in Hangzhou part of the business person in charge of design, industrial design, Hangzhou situation and their business problems, to come from Milan Polytechnic University • De Saidi product design department head, Professor Alexander, Albert • Associate Professor Sarah ask for advice.
Three Questions
"Industrial design" mystery
?
Asked a
How to adjust the design and production of contradictions
Designers have enough patience and stick view
"When the design and production of a conflict between the reality, the how to regulate?" A company from Hangzhou, a high-end ceramic designers asked. No doubt, sometimes, all the designers will be full of creative design production technology and production process, constraints, time, good design can not be fully expressed.
"Design itself has a role of the media. In fact, a design in each of the first, we need to have a forward-looking considerations, right after the production, marketing and product recovery and may create questions need to be avoided by design." Alexander professor said, "Generally speaking, the pursuit of a stable production yield and excellent quality, and design of pursuit is to satisfy the market innovative, unique needs, to face the contradiction between the two, requires designers have enough patience, to dare to adhere to their views, on this basis, as much as possible to balance the contradiction between the two to meet the needs of producers and consumers. For this point, cheap nike shoes to do it successfully.
Question 2
How to balance the high-end and low-end products
Enterprises must first make it clear brand positioning
"At present, our company is trying to develop high-end products, and the current market demand for our low-end products is still very large, we have to devote human and material resources to carry out low-end products, then the high-end product development mass production of low-end products with the conflict between how to adjust it? "from Hangzhou Hongyan Electric Co., a designer have such a question.
Professor Alexander the price of the product and design elements of the enterprise is divided into several types, high prices of high-end products with high design content market, low design content of low-cost low-end market, and in between the product market is the main representatives. "As a company, first of all to make it clear brand positioning, and then think about how development." Professor Alexander said, "For an enterprise, from a low-end products to high-end products is very difficult to jump, and phase-type development relatively easy."That is why cheap nike shoes sale price will be higher than ordinary shoes.
The "high market often require different levels of knowledge to support strategic knowledge is essential. Currently, most products are at the end, while relying on high to guide you in the end is a very effective way. "
Question 3
How to solve the research and the market contrary to
Allows consumers to participate in research in
"Our companies have done the necessary market research, which designed with several products, in our view, these products yes novel Er practical, and can Shi Ji Xiao Shou market conditions were not satisfactory In such circumstances, the How to respond? "Many companies are facing this problem.
To address this issue, Professor Alexander, in fact, not only at home, many international companies have experienced such problems, such as Coca-Cola once committed this error, early research found that customers need different flavors of Coca-Cola However, when Coca-Cola available in different flavors, the sales were not satisfactory.
Professor of Alexandria, "the main reason for the situation is a problem early market research." Many enterprises have adopted the form of questionnaires in market research, and in this way was not always accurate, often will be involved in the investigation tended in accordance with the investigators expect the answers to answer. This would bias. "Nike company's market analysis if not 100% correct, but also 95% accurate. I think this is why air jordan why so popular a.
"In this case, 'user-centered research methods' is a more effective way, we can allow consumers to participate in research in the past, the related experimental activities, by observing the actual behavior to get feedback, so that more good market research to avoid bias problems. "