With the arrival of the hot summer months, the Chinese beverage market has begun a new round of competition. Well-known beverage brands are the successful launch of its new products.
March 2010, Coca-Cola Sprite iced tea to market new products, retain the original Sprite cool taste, while also mixed with Sprite and fresh iced tea green tea flavor. This is the first to "mix and match" concept of traditional carbonated beverage industry products.
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In late March 2010, Huiyuan Juice plus steam launch complex juice drinks - 'Le fruit juice', outside the bottle with stylish packaging and bright color attracted a large number of consumers to join in immediately.
By the end of May 2010, following the water-soluble c100 drink, farmers spring release a new drink 'tot' soda black tea, which is a soda water and tea to the combination of drink products. It has a cool soda discerning taste and natural tea's health. According to reports, 'tot' is the first soda soda black tea products.
June 6, Coca-Cola's juice brand - Maid in Shanghai to introduce new products 'Maid 10 V', which is Coca-Cola in the Chinese market, the first fresh nutritious juice. First entered the market when the 'Maid 10 V' There are three flavors: kiwi, lemon, and pomegranate. Meanwhile, 10 kinds of products added nutrients such as vitamin D, vitamin E and calcium.
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According to the Shanghai Business - FMCG Research Center, June 4, 2010 release of the retail monitoring data show that in 2010 introduced a new drink and cold over the same period the previous year, down 20%. China's soft drinks production in 2009 more than 80.86 million tons, growth of 26%, a record high over the same period. However, due to fierce competition, manufacturers are very cautious in launching new products. Many well-known brand manufacturers tend to concentrate its resources on the classic product innovation.
Beverage innovation is largely focused on the variety and nutritional breakthrough in the mix.
Mixed drinks, including carbonated drinks, juice drinks and dairy drinks, including outstanding cross trends. Various types such as' soft drinks + tea 'milk products + juice + coconut milk "and' the combination of fruit juice mixed drinks, a supermarket popular drinks. For example, Coca-Cola introduced Sprite iced tea, green tea, and lemonade mix . Wahaha will also release several health drinks, including blueberry ice tea will be one of its main product. Huiyuan Juice's 'happy fruit juice' characteristics are juice and unique combination of traditional carbonated beverages.
With the people's health awareness, nutrition strategy has become an important part of the beverage industry. In 2009, a farmer from the spring water soluble C100 beverage market has widely popular, and created the popularity of nutritional beverages. Coca-Cola 'Maid 10 V' of the 10 kinds of vitamins to meet the nutritional needs of people.