One of the best ways to gain exposure for your business is to have others talking about it.  This is exactly how trademe.co.nz became popular in New Zealand - they called it the barbecue talk, where people raved about how they got a bargain or sold something they no longer needed.  Trademe didn't need to spend any money marketing or promoting their business - people did it for them.  This is perfect word of mouth marketing.

I just posted an entry on this site about the power of 10 team I belong to.  I get such value from the monthly sessions I felt it was worth mentioning to others.  You can read my post at http://www.itsworthsaying.com/power-of-10-team-business-coaching-more-i-145

Could you use this website to begin a conversation about your business.  Could you ask your clients to post a testimonial on itsworthsaying.com?  What would happen if people started seeing raving fans talk about the benefits of your business?

Flag waving or interruption marketing can be expensive and annoying for people.  I believe creative marketing is all about providing the tools for people to spread the word about your business.