I don't mind sprinkles on a cupcake, it's part and parcel of the cupcake theme, but one fellow in New York thought they weren't manly enough.

You see, the fellow, David Arrick, was a lawyer for a Wall Street company before the recession hit, and when it did hit, he lost his job. In the process of tightening his belt he decided he’d learn how to cook, and put his interest and knowledge of baking to good use. He figured that cupcakes are taking New York (and the rest of the world) by storm at the moment, and businesses centred around the treats were doing very well. With a group of bakers, he devised twelve flavours for cupcakes, aimed at men. He called his business ‘Butch Bakery’.

He’s since opened a business – though orders are online only at this stage – and is doing very well for himself. He’s planning to have a store opened in New York by the end of the year, and is also working on a cookbook and perhaps even a reality TV show!

These are some pretty excellent looking cupcakes, I have to say, and the flavours are very interesting. Quite original, I’d say, and the flavours would have appeal for all adults, even perhaps children of mature palette.

I believe the B-52 sounds delicious (Kahlua-soaked madagascar vanilla cake with Bailey’s bavarian filling), as does the Jackhammer (Our chocolate cake with chocolate hazelnut filling and hazelnut buttercream will rock your world), though I dare say you couldn’t eat one of these very often as they seem very rich!

It’s nice to see a success story coming out of all the financial turmoil that hit the US (and the world!) in the past two years, especially one that I know many people will be enjoying. Arrick has stated that his business has grown by 500% in less than a year, and he’s currently shipping around 500 cupcakes per week, though he’d like to up that to around 2000 eventually. At US$4.25, that’s not bad at all. Good show old chap!

I remain, resisting eating too many cupcakes,

Morgan D