The company was founded in January 2001 by Martin Penny,  Gary Douglas and Robert Powles, who contributed to purchase the rights to produce a particular style straightening iron South Korea inventor of the corporationfirst sold its products exclusively through thethrough barbershops.  In the first two years, the company 'sno advertising. at the end of their second year, the income of thecompany 'sraised to ï¿¡ 12 million, against a forecast of between ï¿¡ 4,000,000 and ï¿¡ 3,000,000. In 2004, the Company entered North American market, with worldwide sales of ï¿¡ 37 million production revenue. In 2006, the group Jemella, owner of the brand ghd, was acquired by Lloyds Development per capita for ï¿¡ 55m. It was sold only 11 months later, to Montagu Private Equity for ï¿¡ 160million.

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